Since 2001, I have been primarily working with well-known corporate logos, sometimes also incorporating slogans, wrappers and packaging. I often place these elements into quasi-religious contexts, arranging logos into mandalas or creating ritualistic spaces based on ad campaigns. I am interested in examining the deep influence of corporate and consumer culture on modern life, through a contrast of hand and machine; individual and conglomerate.
Since my work is based on the appropriation and recontextualization of corporate branding, I have been free to cultivate diverse styles and media, and strive for the perfect coupling of an idea and its embodiment. This calls for a wide-ranging studio practice that includes painting, embroidery, architectural models and installation. I often use labor-intensive and handmade art practices that will contrast with the mechanical aesthetic of the corporate logo, and that stand in for the laborer/producer.
Recently, I have been exploring the ideas of the privatization of personal and public space through architectural models for fantastic structures. What if the AT&T logo was used as the starting point for a mammoth housing complex? Or if cave dwellings were juxtaposed onto the architecture of water bottles? What if highway overpasses were shaped into logos, channeling drivers through the GE loop on the way home? These irrational, implausible structures seem impossible to imagine, yet serve as routes of inquiry into the complexity of the human/corporate relationship.